Profectus is an independent marketing agency. We give every customer the message, channel and moment that fits them, at scale and in real time, and show you what each one earned. Run by people who run marketing for world-class brands.
Companies who trust Profectus
Why Profectus
Most agencies make one great ad and hope it lands with everyone. We tailor every message to the person getting it, and show you every step and what it earned. Here's what that looks like for one customer.
An email here, a device there, a purchase in the store. Most brands have the data. Few can tell you who it belongs to, or what she wants next.
Wrong message, wrong channel, wrong time, too often. Budget goes to people who were never going to buy, and misses the ones who were.
Every email, device and purchase matched to one real person. Then we learn what she cares about, and how and when she likes to hear from you.
Our operators decide what she hears, where, when, how often, and what it's worth spending. Across paid, owned and earned, in real time.
Every touch measured against what it caused. Not opens and clicks: purchases, return visits and lifetime value.
Built for world-class brands. Sized for the business down the street.
Start the conversation →For businesses that sell to businesses
Here's how it works for our client Hill Country Dairies, who deliver dairy to kitchens across Texas. When one of their customers goes quiet, or is ready to buy more, we work out who makes the call there and what each of them cares about. Each one hears from HCD in the week before the visit, and the HCD rep walks in knowing what to pitch.
Restaurant · Austin, TX
Owner · Ray M. Cares about: Cost
Email from HCD · Mon 6:30am
“Lock holiday pricing on cream and butter before November.”
✓Opened
Executive chef · Ana G. Cares about: Never running out
Meta + Instagram ads · Tue
“Short on a Saturday? Our weekend team runs a hotshot.”
✓Clicked Meta ad
General manager · Chris L. Cares about: Nothing going wrong
Letter from the branch · Wed
“Your cooler, stocked and rotated every visit.”
✕Not opened yet
HCD rep’s brief
New chef, hasn’t met us. Lead with cream and the weekend team. Ray wants holiday pricing.
Back on the route
Every Tuesday
Cream, butter and ice cream mix
Four cafés · San Antonio, TX
Owner · Grace H. Cares about: Margins
Email from HCD
“Oat, creamers and milk on one invoice.”
✓Opened
Head barista · Jordan K. Cares about: What steams well
Instagram ads
“Oat milk that foams like whole.”
✓Clicked Instagram ad
Operations manager · Mei L. Cares about: Fewer deliveries
Email + LinkedIn ad
“Everything dairy, one delivery.”
✓Viewed
HCD rep’s brief
Grace wants one invoice. Jordan wants oat that foams. Ask about the new café.
Added to every delivery
Oat + creamers
All four cafés, and the fifth when it opens
Hill Country Dairies is a Profectus client. The customer accounts, people and results here are made up to show how it works.
Selling to people or to businesses? We do both.
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