Capabilities · Stage 03 · Understand
Your best customers have twins. We find them.
Audience & Intent Development. Audiences defined by what people actually do, scored by how ready they are to buy.
of identifiable audiences reached on one major ad platform, no cookies
Audience & Intent Development, step by step.
Custom Audience Creation
We build audiences from what you already know about your customers, add what our database knows, and layer on how people actually behave. The result is groups of real people, sized and ready to use in any channel. Not broad demographic guesses. Every audience comes with a size, a description in plain English and the reason it should perform. We refresh them as people's behavior changes, so they don't go stale after the first campaign.
Talk to us about this →Lookalike & Expansion Modeling
We look at your best customers and find people in our 230 million who share what makes them valuable: how they shop, where they live, what they buy. Those lookalikes become your next audience. You grow with people who are most likely to act like the customers you already love. We test lookalikes against your other audiences so you can see whether they really perform better. The best ones become your go-to for new customer campaigns across every channel.
Talk to us about this →High-Intent Scoring
Not every prospect is ready to buy today. We score people on the signals that show real interest: what they search, what they read, how often they come back to your site, which emails they open. Your budget goes to the people closest to buying. Scores update every day as new signals come in, so a cold lead can turn hot overnight and your campaigns respond. Sales and marketing see the same score, so everyone chases the same people.
Talk to us about this →Suppression & Waste Reduction
A surprising amount of ad money is spent on people who already bought, will never buy, or just converted. We remove them from your campaigns automatically. The same budget reaches more of the people who matter. We set up suppression lists that update on their own as customers buy, cancel or opt out. Your ads also stop annoying customers with offers for things they already own.
Talk to us about this →Account-Based Marketing (ABM)
For B2B, we target the specific companies you want to win and the people inside them who make the decision. Each person in the buying group gets messages about what they care about. When your rep reaches out, the account already knows who you are. We map the buying group at each account, from the person who signs to the people who influence them. Campaigns and sales outreach are coordinated, so the account hears one consistent story from every direction.
Talk to us about this →
7 services, one data foundation.
Custom Audience Creation
Audiences built from your first-party data, enrichment layers, and behavioral signals.
Audiences built from your first-party data, enrichment layers, and behavioral signals. We go beyond demographics to create segments defined by what people actually do, buy, search for, and respond to.
Lookalike & Expansion Modeling
Find more of your best customers.
Find more of your best customers. We build statistical models based on your highest-value profiles and activate expansion audiences across programmatic, social, CTV, and direct channels.
High-Intent Scoring
Score prospects and customers based on intent signals: search behavior, content engagement, site activity…
Score prospects and customers based on intent signals: search behavior, content engagement, site activity, email interaction, and third-party intent data. Focus your spend and your sales team's time on the people most likely to convert.
Suppression & Waste Reduction
Eliminate wasted impressions by suppressing existing customers from acquisition campaigns, excluding low-value…
Eliminate wasted impressions by suppressing existing customers from acquisition campaigns, excluding low-value segments, and removing converted prospects from active funnels. Better targeting means better ROI.
Account-Based Marketing (ABM)
Precision targeting of named accounts and buying committees within target organizations.
Precision targeting of named accounts and buying committees within target organizations. We build ABM programs that coordinate paid media, email, direct mail, and sales outreach against your most valuable prospects.
Geo-Fencing & Proximity Targeting
Location-based audience activation using geo-fencing around competitor locations, event venues, retail areas…
Location-based audience activation using geo-fencing around competitor locations, event venues, retail areas, and custom geographic boundaries.
Upsell & Cross-Sell Audience Development
Identify existing customers with the highest propensity for additional purchases, upgrades, and cross-category…
Identify existing customers with the highest propensity for additional purchases, upgrades, and cross-category expansion. We build audiences and triggers that grow customer lifetime value.
Every customer gets their own journey. You get to see all of it.
Built by people who run marketing for world-class brands. Independent, and open about every dollar.
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01 · One customer at a timeAudiences built from what each person actually did, not a demographic guess.
02 · Data and creative in the same roomThe team that scores intent also writes what the high scorers see.
03 · Nothing hiddenYou see who's in every audience and what each one cost to reach.
04 · Proudly independentNo media of our own to fill. We buy wherever your audience is.What people ask us first.
Can I start with Audience & Intent Development on its own?
Yes. Most clients start with one capability and add more once it's paying for itself. [Confirm]
How long until we see results?
[Need: a real range for Audience & Intent Development.]
Who owns the data when we're done?
You own your customer data, always. [Confirm wording]
What does it cost to start?
[Need: a starting price or range.]