Capabilities · Stage 01 · Recognize
Most of your traffic is strangers. We put a name to a click.
Identity Resolution. Every email, device and purchase traced back to one real person.
people in our own database to match against
Identity Resolution, step by step.
Identity Resolution
Your customer data lives in a dozen places: the CRM, the store, the email list, the loyalty program. We match every record against our own database of 230 million people using real identifiers like email, phone and address, not guesswork. You get back one profile per person, so you can finally count your customers properly. Duplicates get merged, old addresses get updated and records that were never linked finally meet. Every campaign, report and audience you build after this starts from a cleaner, more complete list.
Talk to us about this →Website Visitor Identification
Most people who visit your site never fill in a form. We recognize the ones already in our database and tell you who they are, what they looked at and when they came back. Your team gets a list of real people to follow up with, not an anonymous traffic chart. We can send those names to your CRM, your sales team or your email platform as soon as they're identified. Instead of hoping visitors come back, you can reach out while they're still interested.
Talk to us about this →Cross-Device & Cross-Channel Linking
The same customer opens your email on their phone at breakfast, reads your pricing on a laptop that night and buys in store on Saturday. Without linking, that looks like three people and three budgets. We tie it back to one person, so you stop paying to reach them three times and can see what actually led to the sale. It also fixes how you count. Your reports stop inflating reach with the same person counted on every device, and your frequency caps finally work the way they're supposed to.
Talk to us about this →Known & Unknown Audience Resolution
We start with the customers you already have and fill in who they are, including the ones who went quiet. Then we go past your list to find people in our 230 million who look like your best customers but have never heard of you. That's how you grow beyond the audience you already own. Every match uses the same identifiers as the rest of your data, so new prospects slot straight into your audiences and reports. You see your whole market, not just the slice that has already found you.
Talk to us about this →Match Rate Diagnostics
Before any media money moves, we run your file and show you the numbers: how many records are real, how many are duplicates and how many we can match to a person. You see exactly where the gaps are and what it takes to close them. So you know what you're working with before you spend a dollar. We report the results in plain numbers and walk you through them, record by record if you want. If your data needs work first, we'll tell you, and show you what fixing it is worth.
Talk to us about this →
5 services, one data foundation.
Identity Resolution
Connect fragmented customer data into a single, unified profile through deterministic matching.
Connect fragmented customer data into a single, unified profile through deterministic matching. We translate CRM records, transaction histories, loyalty data, and telecommunications signals into addressable digital identities at scale with industry-leading match rates.
Website Visitor Identification
We put a name to a click.
We put a name to a click. One line of code on your site matches visitors against our database of 230 million people, so a visit that would have ended as an anonymous session becomes a real profile in your CRM: who they are, how to reach them and what they read. Then they go straight into retargeting across direct mail, paid social and email, with a message that picks up where they left off.
Cross-Device & Cross-Channel Linking
Phones, laptops, inboxes, loyalty cards and store visits tied back to the same person, so one customer stops…
Phones, laptops, inboxes, loyalty cards and store visits tied back to the same person, so one customer stops looking like five.
Known & Unknown Audience Resolution
Resolve the customers you already have and the prospects you have never met against our database of 230…
Resolve the customers you already have and the prospects you have never met against our database of 230 million people, including high-value audiences outside your program today.
Match Rate Diagnostics
See how much of your file we can recognize, where the gaps are and what it takes to close them, before you…
See how much of your file we can recognize, where the gaps are and what it takes to close them, before you spend a dollar on media.
Every customer gets their own journey. You get to see all of it.
Built by people who run marketing for world-class brands. Independent, and open about every dollar.
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01 · One customer at a timeEvery email, device and purchase traced to one person, so each one gets a message meant for them.
02 · Data and creative in the same roomWhat we learn about a customer goes straight into what they hear next.
03 · Nothing hiddenYou see your match rate before you spend a dollar.
04 · Proudly independentOur database, your data, and you keep everything we build.What people ask us first.
Can I start with Identity Resolution on its own?
Yes. Most clients start with one capability and add more once it's paying for itself. [Confirm]
How long until we see results?
[Need: a real range for Identity Resolution.]
Who owns the data when we're done?
You own your customer data, always. [Confirm wording]
What does it cost to start?
[Need: a starting price or range.]