Capabilities · Stage 05 · Prove
Every campaign claims the sale. We find out which one earned it.
Analytics, Attribution & Optimization. An honest picture of what's working, and a plan to act on it.
average same-store sales lift for retail clients
Analytics, Attribution & Optimization, step by step.
KPI Definition & Alignment
Before we measure anything, we agree on what success actually means for your business: revenue, new customers, repeat visits, cost per sale. Then every team and channel works toward those same few numbers. No more each department reporting its own version of a win. We document each metric so everyone calculates it the same way, and we set targets you can actually check. Meetings stop being debates about whose numbers are right.
Talk to us about this →Funnel Diagnostics
We walk your funnel step by step, from the first ad someone sees to the sale, and find where people drop off. Maybe the landing page loses them, or the form is too long, or sales follows up too slowly. You get a short list of fixes ranked by how much revenue they're worth. Each fix comes with an estimate of what it's worth and how hard it is to do, so you can prioritise. Once changes go live, we measure the before and after so you know they worked.
Talk to us about this →Multi-Touch Attribution
A customer might see a Meta ad, open an email and click a search ad before they buy. Multi-touch attribution gives each of those steps fair credit instead of handing it all to the last click. You see which channels actually move people, not just which ones were there at the end. We build the model from your own data, not a vendor's black box, and show you how credit is assigned. When budgets are set, you can move money toward the channels that actually start and close sales.
Talk to us about this →Incrementality Analysis
Some customers would have bought anyway. Incrementality tests hold back a group that doesn't see the campaign and compare them with the group that does. The difference is what your marketing really earned, and it's often very different from what the dashboards claim. We design the tests so they're fair and big enough to trust, and run them without stopping your campaigns. The answer tells you which spend to grow, which to cut and which was never working in the first place.
Talk to us about this →Revenue Contribution Modeling
We tie marketing spend straight to dollars in the bank, channel by channel and campaign by campaign. You see what each dollar returned and where the next one should go. It's the report your CFO will actually read. The model updates as new sales come in, so you can see the effect of a change within weeks, not quarters. Planning next year's budget becomes a decision based on returns, not last year's numbers plus ten percent.
Talk to us about this →7 services, one data foundation.
KPI Definition & Alignment
We define the metrics that actually matter for your business and align every team, channel, and campaign to…
We define the metrics that actually matter for your business and align every team, channel, and campaign to those outcomes. Clarity on what success looks like prevents wasted effort and misaligned incentives.
Funnel Diagnostics
Stage-by-stage analysis of your marketing and sales funnel identifying conversion bottlenecks, drop-off…
Stage-by-stage analysis of your marketing and sales funnel identifying conversion bottlenecks, drop-off points, and optimization opportunities at every step from impression to revenue.
Multi-Touch Attribution
Attribution models that account for the full customer journey across channels and touchpoints.
Attribution models that account for the full customer journey across channels and touchpoints. We implement and manage attribution frameworks that give credit where it's actually due.
Incrementality Analysis
Go beyond correlation.
Go beyond correlation. We design and run incrementality tests that prove whether your marketing spend is driving net-new outcomes or simply capturing demand that would have converted anyway.
Revenue Contribution Modeling
Connect marketing activity directly to revenue.
Connect marketing activity directly to revenue. We build models that quantify how each channel, campaign, and tactic contributes to pipeline, closed deals, and customer lifetime value.
Executive Dashboards
Custom dashboards built for leadership that surface the metrics that matter: pipeline velocity, conversion…
Custom dashboards built for leadership that surface the metrics that matter: pipeline velocity, conversion rates, revenue attribution, channel performance, and forecast accuracy. Real-time, accessible, and actionable.
Ongoing Optimization Recommendations
Data isn't useful if nobody acts on it.
Data isn't useful if nobody acts on it. We deliver regular optimization recommendations based on performance data, test results, and market signals, then help implement them.
Every customer gets their own journey. You get to see all of it.
Built by people who run marketing for world-class brands. Independent, and open about every dollar.
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01 · One customer at a timeResults measured customer by customer, not averaged across a campaign.
02 · Data and creative in the same roomThe analysts sit with the team planning the next move, so findings become changes.
03 · Nothing hiddenIncrementality tests show what we caused, not what would have happened anyway.
04 · Proudly independentNo media to defend, so we report what's true, even when it's unflattering.What people ask us first.
Can I start with Analytics, Attribution & Optimization on its own?
Yes. Most clients start with one capability and add more once it's paying for itself. [Confirm]
How long until we see results?
[Need: a real range for Analytics, Attribution & Optimization.]
Who owns the data when we're done?
You own your customer data, always. [Confirm wording]
What does it cost to start?
[Need: a starting price or range.]