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Capabilities

One customer. Every step forward.

Profectus means progress. Every capability below moves one customer one step: from stranger, to sale, to proof. Use one on its own, or run all five.

Five steps forward

Follow one customer, step by step.

  1. 01 · Recognize

    A stranger becomes someone.

    Identity Resolution →

    Every email, device and purchase traced back to one real person. Matched deterministically against our own database of 230 million people, not guessed from a rented graph.

    • Deterministic matching
    • Cross-device and cross-channel
    • Known customers and unknown prospects
    Explore Identity Resolution →

  2. 02 · Unify

    Someone becomes a whole picture.

    Customer Data & Infrastructure →

    Your CRM, site, store and inbox finally agree. One profile per person, updated the moment they act, with consent built in from day one.

    • Data layer and event tracking
    • CDP setup and integration
    • Real-time profiles
    • Privacy and consent
    Explore Customer Data & Infrastructure →

  3. 03 · Understand

    A picture becomes a priority.

    Audience & Intent Development →

    Know who is worth the most, who is ready to buy now and who is about to walk. Then find more people just like your best.

    • Intent scoring
    • Lookalike expansion
    • Enrichment
    • Suppression of wasted spend
    Explore Audience & Intent Development →

  4. 04 · Decide

    A priority gets the right next move.

    AI & Automation →

    AI picks what to send, where and when, and sends it. Models trained on your own first-party data. Workflows that run while your team sleeps.

    • Predictive models
    • Trigger-based journeys
    • Chat and voice agents
    Explore AI & Automation →

  5. 05 · Prove

    Every move gets a receipt.

    Analytics, Attribution & Optimization →

    Which dollar moved which person, counted honestly. Incrementality tests instead of vanity metrics, and a dashboard your CFO will actually read.

    • Multi-touch attribution
    • Incrementality testing
    • Executive dashboards
    Explore Analytics, Attribution & Optimization →

Where the progress happens

The data decides. These deliver.

Reach them

The channels where the next move lands.

Paid Media & Demand GenerationSearch, social, programmatic, CTV and more, targeted with first-party data and measured against revenue.Explore →Loyalty & LifecycleLoyalty programs and lifecycle journeys that turn a first purchase into a lifetime, sent on email and SMS we built ourselves.Explore →Direct Mail & Offline MediaPhysical media triggered by the same data that runs your digital programs.Explore →Social Media ManagementAlways-on social that builds community and, increasingly, sells.Explore →

Win them

The story, the site and the team that close it.

Strategy & Go-to-MarketResearch, positioning and launch plans grounded in who actually buys, so every dollar has a job.Explore →Brand, Creative & StorytellingIdentity, campaigns and content that turn audience intelligence into work people remember.Explore →Website & Digital ExperienceSites, landing systems and apps designed to convert, and wired to your data from day one.Explore →Sales EnablementNarratives, tools and handoffs that let marketing and sales work as one revenue team.Explore →

Built for world-class brands. Sized for the business down the street.

Your next customer is probably in our database. Let's go find them.

Start the conversation →

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